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Honest Water Co
Clean filtered water running from a modern stainless steel kitchen faucet
4.9from 325 Google reviews

Texas water is hard.
Fixing it shouldn’t be.

Whole-home filtration, water softeners and reverse osmosis drinking water across Dallas–Fort Worth. Free installation, a lifetime warranty, and a family that actually answers the phone.

  • Lifetime warranty
  • Free installation
  • 4.9 stars, 325 reviews
  • BBB accredited
Anthony, our founder, on what hard water is doing to your house — and what it isn't.

Why this matters

You already know something’s off with your water

Most people don’t call us because they read a water quality report. They call because of one of these four things.

Spots on everything

Glasses come out of the dishwasher cloudy. Shower doors film over days after you clean them. That's dissolved calcium left behind when hard water evaporates.

Skin and hair feel wrong

Soap doesn't rinse off properly in hard water, so it sits on your skin. Dry, itchy skin and flat, brittle hair are the most common complaints we hear.

Your water heater is dying early

Scale builds up on the heating element and insulates it, so the heater burns more energy to do less. Hard water can take years off its life.

It tastes like a pool

Chlorine is added to keep city water safe on the way to your house. It does its job — it just doesn't taste good in coffee.

Our systems

Built for the water you actually have

City water and well water are different problems. A 2,000 sq ft home and a 5,000 sq ft home are different problems. We size the system to your house, not to a price list.

See all systems
Honest Water Co Standard whole-home system — cutaway showing the softening resin and coconut-shell carbon layersMost popular

Standard Whole-Home Softener + Filtration

48,000 grains. Soft water and chlorine filtration in one tank.

Handles the two problems almost every DFW home has at once: hard water that scales your pipes and water heater, and chlorine that makes water taste like a swimming pool and dries out skin and hair. One tank, one valve, installed free.

Best for: Most 3–4 bedroom homes on city water

Details and specs
HW800 AlkaPro tankless reverse osmosis system with its colour-matched drinking water faucetBest seller

HW800 AlkaPro Tankless RO

800 gallons a day, 7 stages, no bulky tank under your sink.

Tankless reverse osmosis that filters down to 0.0001 microns — fine enough to take out lead and other heavy metals, dissolved solids, chlorine and common contaminants. Because it's tankless, you get water on demand and your under-sink cabinet back.

Best for: Anyone who wants better drinking and cooking water

Details and specs
Honest Water Co well water system — softening tank plus a Katalox Light tank for iron and sulfur

Dual Tank — Well Water

Built for iron, sulfur and that rotten-egg smell.

Well water is a different problem from city water. This system pairs a softening tank with a Katalox Light tank to pull out iron, manganese and hydrogen sulfide — the cause of the smell, the orange staining and the metallic taste. Two ProValves, one per tank.

Best for: Homes on a private well

Details and specs

How it works

Four steps, and the first two are free

We’d rather tell you that you don’t need a system than sell you the wrong one. That’s a strange sales pitch, and it’s also why we have 325 reviews.

  1. 1

    We test your water, at your sink

    Free, on site, takes about fifteen minutes. You see the result yourself — we're not emailing you a PDF later.

  2. 2

    We tell you what it means

    Hardness, chlorine, iron, whatever's there. In plain terms, with what it's doing to your plumbing and skin, and what happens if you do nothing.

  3. 3

    We size the right system

    Based on your water, your household size and where the equipment can go. Not on what we'd most like to sell.

  4. 4

    We install it free and warranty it for life

    Our own installers, usually a half day, and we clean up. The warranty lasts as long as you own the system.

Get your free water test

Takes about 30 seconds. We’ll call to book a time that suits you.

Are you on city water or a well?

We use your details only to contact you about your water. We never sell them. See our privacy policy.

Anthony Jory, founder of Honest Water Co, with his wife and their four children

Our story

“I started this because of my own four kids.”

Anthony Jory is a father of four. After learning what was in the water his children were drinking, bathing in and being cooked for with, he went looking for a fix — and found an industry full of high-pressure sales and inflated prices.

So he started Honest Water Co. Same equipment the big brands sell, without the theatre: an honest test, an honest price, free installation, and a warranty that lasts as long as you own the system.

Real reviews

What Dallas–Fort Worth families actually say

Every review below is a verified Google review — not a testimonial we wrote.

4.9325 Google reviews
Great customer service. Corey explained in great detail exactly what a water softener and filtration system does and the benefits of having one. Pete and his team did an oustanding job installing the system. I am absolutely satisfied with the final product. Totally recommending Honest Water Co., to my friends.
Caesar CardenasGoogle review · Jun 2026

Our work

Real installs, in real Texas homes

Every photo here is one of our own jobs. Notice how tidy the pipework is — that matters more than people expect when you need to service it in five years.

View the gallery
Honest Water Co dual tank system with brine tank installed in a Texas garage
Twin Honest Water Co treatment tanks and brine tank installed against a garage wall
Two Honest Water Co tanks and a brine tank plumbed in beside the water heater
Water softener and brine tank installed next to a tankless water heater in a garage
Dual tank Honest Water Co system with two control valves and a brine tank
Honest Water Co twin tanks installed just inside a garage door
Honest Water Co HW800 AlkaPro tankless reverse osmosis unit installed in a cabinet
HW800 AlkaPro unit fitted under a kitchen sink alongside the existing plumbing

Where we work

Across the metroplex, from our shop in Fort Worth

We’re based on E Rosedale St and we cover the four counties that make up most of Dallas–Fort Worth.

Questions

The things people ask us

Anything we haven’t covered, just call. We don’t use a phone tree.

4.9325 Google reviews

How hard is the water in Dallas–Fort Worth?

Hard enough that almost every home in the metroplex shows it — white spots on glassware, crust around faucets, soap that won't lather, and a water heater working harder than it should. Exactly how hard depends on which reservoir your city draws from, which is why we test at your sink rather than quoting from a map.

What does a whole-home system actually cost?

It depends on your water and your house — the size of the system, whether you're on city water or a well, and where the equipment has to go. We publish one figure honestly: our Complete Home System Package has an original price of $4,599, and we run discounts against it. The free water test is what turns that into a real number for your home.

Is installation really free?

Yes. There is no installation charge on our systems. It's included, and it's done by our own installers rather than subcontractors.

What does the lifetime warranty cover?

The system itself, for as long as you own it. That's the whole point of the name — we'd rather sell you equipment that lasts than sell you a replacement in six years.

Do I need a softener, a filter, or both?

Different problems. A softener removes the calcium and magnesium that cause scale and dry skin. A filter removes chlorine, taste and odour. Most DFW homes have both problems, which is why our whole-home systems do both in one unit. If you're on a well, iron and sulfur are usually the bigger issue and that needs a different build entirely.

How long does an installation take?

A typical whole-home install is a half day. An under-sink reverse osmosis system is usually a couple of hours. We work around your schedule and clean up after ourselves.

Free water test

Find out what's actually in your water

We'll test your water at your kitchen sink, show you the result, and tell you what — if anything — you need. Free, and there's no system that fits every house.

  • Free on-site water test
  • Free installation
  • Lifetime warranty